The target of the Nexus S
By Michael Heller As I wrote before, I find it hard to believe that Google ever expected or planned for the Nexus One to be a commercial success. The Nexus One was the pinnacle of a phone designed and distributed for the tech elite, early adopters and other geeks. No one else would be willing to brave buying a phone sight unseen from a web store. No one else would be likely to do the research needed to understand the benefits of the stock Android experience. No one else would be likely to look past the fairly utilitarian UI after seeing the far prettier options like the Sense UI from HTC. Now, Google is distributing the Nexus S to the masses via Best Buy and Carphone Warehouse, but, as far as I see, it’s still a geek-only device.